This podcast episode is the back-story of how I became so inspired with online learning that it helped transform our business by creating our #GetSocialSmart Academy. I was inspired early on from online marketing pioneer, Laura Roeder who is now the founder of MeetEdgar. I remember listening to webinars she hosted nearly a decade ago and being inspired, blown away, I thought to myself, “This is such a great way to learn. Here I am in my home office and fuzzy slippers. I would love to run a business one day to be able to offer this type learning!” Fast-forward to my first webinar I ever hosted back when I worked for Inman News. I was so nervous and quickly realized how different webinars were from speaking onstage. But here’s the truth – we live in an on-demand world with Netflix, Amazon, Hulu and others. Not only that, but attention is truly the name of the game. When someone signs up for your webinar and then they choose to attend live, they are choosing to spend an hour with you - that is a really big deal!

This epiphany inspired our first iteration of #GetSocialSmart – our first 6-week course which was cobbled together with Go To Meeting, Dropbox, Mailchimp – but guess what? It worked! And, more importantly, it served a huge need. In our next episode, you will hear more about that story!

Lessons learned:

• Give people more than they expect. Under-promise and over-deliver.
• Find your voice. Be brave and vulnerable.
• The riches are in the niches. When you lean into who you are and who you are not, so much is possible!

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Check out MeetEdgar *affiliate link