Community is everything – it’s how I launched my book, this podcast, our vlog, our #GetSocialSmart Academy – it’s truly been a cornerstone of our business.

I am often asked how we have built our community over the years. Here’s the truth - people want to feel like they are a part of something bigger than themselves. Building a community is an amazing way to grow your business and your social media presence.

How can you build a community? Be a giver. Notice people around you. Be a good finder. Surprise and delight people. Give without expectation.

Also, think about what you are good at. What is your skill set and what do people ask you about? There are communities for everything! A great community can be an amazing support network and it can also help your business in so many ways.

Lessons learned

• Find your niche
• Give without expectation
• Take the online offline

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Jab, Jab, Jab, Right Hook - Gary Vaynerchuk