Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.
A few things I talked about....
• Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should post
