What’s Working on Social Media in 2026 | Real Estate Content, Niche & Community
In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.
From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.
If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.
In this episode, we cover:
- Why 2026 is shaping up to be the year of the niche
- How personal storytelling builds trust faster than facts and figures
- Simple ways to stand out without posting more
- Easy content ideas using emails and everyday inspiration
- How to attract more local followers on Instagram
- Repurposing old content into new formats (carousel to reel and more)
- Common tech frustrations with social platforms and how to handle them
- Why email marketing still matters in a “rented ground” world
- Drafts vs scheduling and how to give your future self a gift
- The power of recurring content themes for consistency
Katie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.
Helpful Links:
👉 Join the #GetSocialSmart Academy
🎤 Speaking & Training Info
📸 Connect on Instagram
❤️ February Content Calendars and Canva Templates
🎤 Speaking & Training Info
📸 Connect on Instagram
❤️ February Content Calendars and Canva Templates
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